Sri Lankan tea stall at Cairo Fair a major attraction
By Embassy of Sri Lanka in Egypt Apr 5, 2015 | |
The Egyptian Prime Minister His Excellency Ibrahim Mahlab and His Excellency Monir Fakhry Abd El Nour, Minister of Trade paid a visit to the stall soon after Ambassador Sudantha Ganegama Arachchi inaugurated it on 18th March 2015. The Sri Lanka tea stall was visited by many. One-to-one business meetings with potential buyers gave useful insights for designing future promotion strategies in the Egyptian tea market. The stall was also used as a window for promoting Sri Lankan tourism by distributing tourist promotion materials among visitors. Tea drinking remains part and parcel of Egyptian culture. There is huge market potential for Ceylon tea in Egypt which annually consumes about 100,000 metric tons of tea. This huge market potential deserves the attention of Sri Lankan exporters. The Sri Lanka Embassy remains ready to extend every possible assistance to the interested tea exporters to explore the potential for gaining access to the Egyptian market. comments powered by Disqus |
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